Samsung cria fundo de US$ 300 milhões para startups da indústria automotiva

Iniciativa busca desenvolvimento de soluções para carros autônomos e conectados

A Samsung Electronics acaba de estabelecer o Samsung Automotive Innovation Fund, um novo fundo de US$ 300 milhões focado no mercado automotivo. A iniciativa visa o desenvolvimento de tecnologias para automóveis conectados e autônomos, incluindo sensores inteligentes, inteligência artificial, computação de alto desempenho, soluções de conectividade, soluções de segurança automotiva, proteção e privacidade.

Além do fundo, a Harman, que foi adquirida pela Samsung no início deste ano, estabeleceu a Autonomous/ADAS(Advanced Driver Assistance Systems) Strategic Business Unit (SBU). A nova divisão reportará à Unidade de Automóvel Conectado da HARMAN, e trabalhará com a equipe de Máquinas Inteligentes do Centro de Inovação e Estratégia da Samsung (Samsung Strategy and Innovation Center – SSIC) para desenvolver as tecnologias-chave para veículos mais seguros, mais inteligentes e conectados. A equipe de Máquinas Inteligentes do SSIC é um grupo de engenharia automotiva avançada dedicado em desenvolver inovadoras soluções de mobilidade.

Sem acidentes

Segundo a Organização Mundial da Saúde, os acidentes rodoviários estão entre as 10 principais causas da morte a nível mundial.  Apenas nos EUA, os dados mais recentes sugerem que existem mais de 35 mil acidentes automotivos a cada ano.  A meta da Samsung no mercado automotivo é lidar com este desafio trazendo ao mercado as tecnologias, desde sensores às soluções de processamento de dados, que ajudarão fazer os veículos mais seguros enquanto criarão uma experiência de mobilidade mais confortável e conveniente.

Para tratar a crescente demanda para as soluções integradas, em particular aquelas para o piloto automático, a Samsung e a Harman focarão na engenharia, na computação de alto desempenho, nas tecnologias de sensores, nos algoritmos, na inteligência artificial, assim como nas soluções de conectividade e nuvem, que possibilitam os Sistemas Avançados de Assistência ao Motorista (ADAS, pela sigla em inglês, Advanced Driver Assistance System) e o piloto automático.

John Absmeier foi designado vice-presidente sênior da nova SBU da Harman, e também materá a sua função atual como vice-presidente de Máquinas Inteligentes para o SSIC. Como líder em ambas organizações, John Absmeier assegurará a colaboração contínua para trazer as soluções Autônomas e dos ADASpara o mercado.

O primeiro investimento estratégico do Fundo de Inovação Automotiva da Samsung será na TTTech, focada em segurança funcional, conexão em rede, sistemas em tempo real, e integração complexa de softwares para as plataformas de ADAS e piloto automático.

A Samsung já obteve licenças para testes nas vias de seu software e hardware de condução autônoma, atualmente, em desenvolvimento na Coréia e na Califórnia. A Samsung não entrará no negócio de fabricação de veículos, mantendo-se focada em trabalhar em parceria com os fabricantes de automóveis, bem como com os facilitadores de mobilidade para desenvolver a próxima geração da inovação automotiva.

Samsung Electronics Expands Commitment to Autonomous Driving Technology

Today, Samsung Electronics Co. Ltd., established the Samsung Automotive Innovation Fund, a new $300-million fund focused exclusively on the automotive market. The Samsung Automotive Innovation Fund will focus on connected car and autonomous technologies, including smart sensors, machine vision, artificial intelligence, high-performance computing, connectivity solutions, automotive-grade safety solutions, security, and privacy.

“During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles

In addition to the fund, HARMAN, which was acquired by Samsung earlier this year, has established a new Autonomous/ADAS Strategic Business Unit (SBU). The new HARMAN SBU, which will report to HARMAN’s Connected Car division, will work with the Samsung Strategy and Innovation Center (SSIC) Smart Machines team to develop key technologies for safer, smarter, connected vehicles. The SSIC Smart Machines team is an advanced automotive engineering group dedicated to enabling next-generation mobility solutions.

“During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board of HARMAN. “The Autonomous/ADAS Strategic Business Unit and automotive fund reflect the company’s commitment to the values of open innovation and collaboration. In partnership with OEMs and startups, we will make the driver and passenger experience safer, more convenient, and more enjoyable.”

According to the World Health Organization, road injuries are among the top 10 causes of death worldwide.1 In the U.S. alone, the most recent data suggests that there are more than 35,000 fatal crashes each year.2 Samsung’s goal in the automotive market is to tackle this challenge by bringing to market technologies, from sensors to data-processing solutions, that will help make cars safer while creating a more comfortable and convenient mobility experience.

To address the increasing demand for integrated solutions, particularly those for automated driving, Samsung and HARMAN will focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, as well as connectivity and cloud solutions that enable Advanced Driver Assistance Systems (ADAS) and automated driving.

“There is already a high demand for ADAS solutions, and that demand is rapidly growing with the advancements in connected cars and autonomous driving,” said Dinesh Paliwal, President and CEO of HARMAN. “This strategic business unit demonstrates Samsung’s and HARMAN’s commitment to answer that call – to be the definitive partner for seamless and integrated technologies. It also reflects the incredible power that Samsung and HARMAN, as a collective force, will bring to our OEM customers as we combine Samsung’s scale and resources with HARMAN’s deep automotive experience and networks. Together, we are driving the future of automotive.”

Industry veteran John Absmeier has been appointed Senior Vice President of the new HARMAN SBU, and will also retain his current role as Vice President of Smart Machines for SSIC. As a leader in both organizations, John Absmeier will ensure seamless collaboration to bring Autonomous and ADAS solutions to the market.

The first strategic investment of the Samsung Automotive Innovation Fund will be in TTTech, a leader in functional safety, deterministic networking, real-time systems, and complex software integration for ADAS and automated driving platforms. Earlier investments by Samsung’s existing investment funds have included stakes in automotive startups, including AImotive and Renovo for automated driving; Quanergy, TetraVue, and Oculii for sensors; Autotalks and Valens for connectivity; and Graphcore for high-performance computing.

To date, Samsung has secured licenses for on-road testing of autonomous driving software and hardware under development in Korea and California. Samsung will not enter the car-manufacturing business, remaining focused on working with automakers and mobility enablers to develop the next generation of automotive innovation.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

1 http://www.who.int/mediacentre/factsheets/fs310/en

2 https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812348

Contacts

Samsung Strategy & Innovation Center
Daniel Yoo, +1 408-544-4262
dan.yoo@samsung.com
or
Darrin Shewchuk, +1 203-328-3500
Senior Director, Corporate Communications
darrin.shewchuk@harman.com

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